The Digipath


For anyone with a business of products or services, it is certainly vital to extend out towards the masses as much as possible to let them know we are ready to serve them. 

For sure, the internet has progressed by a lot. With the help of emailing our potential clients, the real trick to getting their attention is in the contents and to present it in such a manner that it seems completely believable.

With that being said, here are some tips for email marketing that may help you boost your chances in catching some clients from the vast ocean that is the market.

Let’s explore some of the email marketing trends on the rise: 

Email Marketing Tips

Personalizing To Connect Better

This may be conflicting in understanding. Personalization is nowadays a way to connect with one another. As experiences leave behind memories and common sentiments that can be felt by many. Although one may personalize an email, it might be misunderstood. Personalization means making a direct appeal to the reader or receiver.

This can be done by emailing the receiver on special days like their birthdays or greeting by using their name in the subject, which not only increases open rate but engagement as well.

Email the receivers as a person instead of a company. Change the name of the sender to that of a person so there is further personal and an extended invite to open the email.

Change the icon to that of a person as well. So it looks more believable and personal.

Since automation makes behavior-triggered emails possible, it is also helpful for personalization. These are emails that are sent out in response to how clients use your goods or services. Here’s an illustration of a customer response from Sephora’s workflow. 

Be Creative With The Subject 

Another element to email marketing tips us creativity. Creativity is key to attract as many people, invite them and engage them in our content. It is vital since the subject is the first thing the viewer sees in an email. So use humor, emojis, personal elements such as using names or arouse curiosity, hint at the content within or use some sort of call-to-action language that would make them open and engage with the email.

Fix Up Your Email List

Consensual information, such as that found in emails, is a crucial type of first-party data source, and you should take every precaution to secure it. Examining and purging your database is crucial. Verify that you have authorization to use each email address that is on your lists. Make sure to remove anyone who has unsubscribed from any active lists.

If you have a list of dormant email subscribers, try contacting them again and offer to delete them if necessary. Ultimately, having fewer interested prospects in your database is preferable to having numerous disinterested ones.   

Omnichannel Marketing Will Your Best Bet

Omnichannel marketing is expected to become increasingly popular for businesses of all sizes by 2024 and beyond. 

Is omnichannel marketing, though? To put it simply, it’s making the most of each marketing channel and ensuring a smooth transition for customers between them. 

In an omnichannel environment, email is crucial. Email’s flexibility, ease of customization, ease of testing, and capacity to reveal consumer preferences and behaviors are its advantages. 

Email marketing, when combined with other channels like social media, paid search, or search marketing, can increase customer loyalty and drive engagement. 

Relevant Links 

You want to make it as simple as you can to guide someone who seemed to click on your email to the desired location. 

Don’t just throw a potential client or prospect into the internet void. Make sure the landing pages you develop are tailored to the email content and pertinent. 

Incorporate social media handles as well, to help people find your brand on the internet. To ensure that the content is current and that you are responsive, only list the platforms where you are active. 

Interaction To And Fro

You can ask recipients to swipe, click, tap, or watch when you include interactivity in your email. This could be a GIF, a video, or a countdown clock. What matters most is that it causes the recipient to linger on your email. 

This email from Google Local Guides includes a GIF that demonstrates to the recipient the proper way to take a picture. These include a few pointers on how to take an appealing photo for Google to feature. It is not only striking, but also extremely pertinent to the target audience.


Providing a potential client or customer with a seamless experience across all of your channels is essential. This means that when you include links in your emails, you should consider both your user interface (UI) and user experience (UX). 

Put differently, if you are giving a product a 20 percent discount, the next touchpoint ought to be a page that provides a summary or description of the product along with a straightforward call to action to facilitate the purchase. 

Simply put, if you are giving a product a 20 percent discount, the next touchpoint ought to be a page that provides a summary or description of the product along with a straightforward call to action to facilitate the purchase. 

To ensure clarity when a user navigates through, the design and color scheme should also be comparable. It’s important to be consistent. To make sure that every touchpoint is accessible and friendly on mobile devices, you can also optimize for mobile. 

Be Aware Of Competition

The best way to design an effective email campaign is to study competitors’ or your industry’s successful ones that generate responses. 

 You can examine campaigns to obtain insights from both historical and real-time data by using a tool like Mail charts. To give you an idea, let’s examine a few different industries. 


To sum it all up, email marketing can be your best bet at grabbing the attention of your viewers. Even if you’re a beginner, the above email marketing tips should help you get a better picture of what it’s like, what goes into and what could help you the most in email marketing.

So get going!

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